Analytical Culture – Much ado about nothing

Stop doing that annoying noise about analytics and it’s glamorous terms and go to work. Switching to an Analytical culture it’s so hard than just a few companies are achieving it. Understanding the metrics or information tools is the less important and complicated step for switching to a Data Driven culture. The most complicated one is the political cost, that since to be high for most of the managers. Since 2006 approximately which began to appear more strongly the “Web Analytics” term (Digital analytical) in the Internet industry. We’ve been talking a lot about it this five years but we’ve

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