How to develop a micro-conversions measurement environment

Is much easier to achieve a long term objetive if you break it into short term goals. There’s a big difference in arriving to your office with the pressure of increasing your revenues in 20% than arriving to your office with a list of 5 simple tasks you have to perform in order to drive the company 2% closer to its objetive. Right? It’s great having a long term vision. You have to have it, but that’s something to be defined by the C level since they are in charge of the company vision. Once that the future is clear

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